Built in Nairobi, Kenya.
Datamartics exists because the problem was real and most existing tools were asking people to change their habits instead of meeting them where they already work.
Michael Orina
CEO & Software Engineer
I built Datamartics because the businesses around me were doing the hard part already — selling, buying stock, paying bills, keeping things moving. What they were not getting was a clear picture at the end of the week.
Most of them were recording things. In notebooks. On phones. In WhatsApp chats to themselves. The data existed — it was just scattered, incomplete, and doing nothing. Nobody was turning it into something useful.
Most software in this space assumes people want another app, another dashboard, another workflow to maintain. That is not how many small businesses actually operate. They do not have time to learn a new tool. They do not want a login. They want to keep doing what they do and get a clearer picture of it.
WhatsApp is already open. It is already where business conversations happen — with suppliers, with customers, with staff. Datamartics just makes something useful happen inside it.
I believe clarity is enough. You do not need someone to tell you what to do with your business. You just need to see what is actually happening in it. The rest is up to you.
Two people. One clear goal.
Michael Orina
CEO & Software Engineer
Builds and maintains the product. Has been solving this problem for the businesses around him - one that most software was making worse, not better, by asking people to change how they work.
Louisa Asande
COO
Ensures Datamartics runs well as a business and serves its users properly. Focused on operations, partnerships, and making sure the product reaches the people who need it.
30 days free. Full premium. No card.
Open WhatsApp and start. Onboarding takes about two minutes and happens entirely in the chat.
Start on WhatsAppScan on desktop